Established in 2020, IMAGERY is an independent womenswear label that communicates through a distinct visual language.

Proudly designed and made in Sydney, Australia, the brand is led by designer Brandon Carlos Jaen. Jaen’s personal career as a personal shopper & stylist transitioned and allowed Jaen to evolve into the designer he is today.

As an art history major with a focus on sculpture, IMAGERY was born from the idea of a gallery. With each collection becoming a curated body of work, each garment is considered a piece of art.

The name IMAGERY represents a blank canvas, an evolving space to explore form, texture, and emotion through clothing. 

Blending the duality of attraction and rebellion, IMAGERY combines bold, eclectic design with contemporary sensibilities, always striving for a carefully curated harmony.

A fusion of sensuality and effortless glamour sets the perfect canvas for rich detailing and embellishment. Owning the balance of raw sexuality and elegance, she is the epitome of contemporary glamour.

IMAGERY has always been—and will forever remain—a love letter to all women, propelled by culture and captured in art.

She is a woman who embraces the rhythm, with a focus on statement pieces that are both sophisticated and playful.

IMAGERY is committed to environmentally conscious business practices and sustainable growth, delivering small capsule collections, supporting ethical manufacturing, intentional production and pushing for sustainability to ensure each piece holds both aesthetic and lasting value.

With relevance from runway to everyday. This is a canvas that demands your attention.